The Real McCoy’s. First launched in 1985, McCoy’s is the UK’s No.1 ridged crisp fully loaded with flavour. We go the extra mile to make the most irresistible tasting snacks you will EVER try; ensuring every bite is packed full of extra punch, lashings of pizzazz and the McCoy’s unmistakable wow-factor. At McCoy’s we believe in life with more flavour, more crunch, more from life. We are more than just a wisp of a crisp, we are The Real McCoy’s.